Case Study: Sales Hacker

About Sales Hacker

Sales Hacker Inc is an organization dedicated to equipping sales professionals with the knowledge and resources they need to generate more revenue more efficiently. For its first year, Sales Hacker was a blog, monthly event series, and an annual conference in San Francisco. In late 2014, Sales Hacker partnered with SaaScend with a simple goal to scale. The SaaScend team focused on three critical areas: rebrand the company, scale their online and event presence, and up their demand gen efforts.

SaaScend became part of the Sales Hacker team and played an integral part in scaling my company. Not only did they increase traffic and engagement across the board but they gave us the tools we needed to measure and interact with our growing audience quickly and effectively.

Max Altschuler

CEO of Sales Hacker

Brand & Website

What we Did

Sales Hacker needed branding that could scale along with the company


Sales Hacker had outgrown its early-stage branding.

Our Solution

We implemented new branding across the media company’s various channels that was simple, modern and cohesive.

Logo: Before

Logo: After

Color Palette

Custom Icons

Uni Sans

Open Sans

New Website

Demand Generation

What we Did

Monthly community engagement is Sales Hacker’s lifeline


Sales Hacker lacked infrastructure and a strategy to promote new growth and consistent engagement.

Our Solution

We added conversion mechanisms to the updated website, created an extensive content library, overhauled email marketing, and implemented a successful monthly webinar program

23363 510%

Website Growth

5054 444%

Social Growth

6576 326%

SEO Growth

5410 483%

Email Growth

Lead Generation

Conversion Optimization

Email Marketing

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